About the Role
As a leading force in the carbon removal industry, CO280 is seeking a visionary Head of Product
Marketing to spearhead our mission to combat climate change. This is your opportunity to make a
lasting impact on the planet while working at the forefront of climate technology and large-scale
carbon removal (CDR) projects. As a key member of CO280’s Commercial team and Head of
Product Marketing, you’ll do whatever it takes to successfully position CO280 and our CDR as the
leader in the carbon market, creating marketing strategies to drive lead generation and revenue
growth. You’ll also create and implement strategies to position us within the pulp and paper
industry as the carbon removal project partner of choice. You’ll shape CO280’s product marketing
and communications strategy into our two key markets (carbon and pulp and paper), building our
public profile and brand.
About the Company
CO280 is a leading developer of large-scale carbon removal projects that will remove more than 10
megatons of carbon per year from the atmosphere. We are achieving this by partnering with pulp
and paper companies to capture biogenic CO2 from pulp mills and store it permanently in geologic
formations. Our projects deliver a new standard of permanent, large-scale carbon dioxide removal
at the highest quality and lowest cost compared to other permanent CDR.
While we are a small team, we punch above our weight. We have executed some of the largest CDR
offtake transactions ever completed (not yet publicly announced), as well as a 224,500-tonne
offtake with Frontier, their largest ever by volume. On the supply side, we have partnered with the
largest pulp and paper companies in North America with exclusive agreements to co-develop,
finance, own, and operate large-scale carbon capture and removal projects. From both the supply
and demand side of the market, we are addressing a critical supply gap in the CDR market, with the
most affordable permanent CDR credits available.
To support project execution and scale-up, we have created a powerful and growing network of
partners including Frontier, JP Morgan, Microsoft, SLB Capturi, and others. We have assembled an
extraordinary team, and we’re backed by some of the leading equity funds in energy transition. We
are well-capitalized and are scaling up our team to achieve the next stage of growth.
Responsibilities
• Increase awareness of CO280’s projects with strategically relevant audiences including CDR buyers, pulp and paper executives, and investors.
• Get our CDR pathway and projects in front of key decision makers at fortune 500 companies such as CFOs to help drive lead generation and revenue growth. Drive CDR top of funnel pipeline growth in a measurable way with quantifiable results.
• Clarify and build on CO280 brand identity and positioning across the value chain.
• Collaborate with the commercial team to create go-to-market strategies and materials for CDR sales.
• Tell the story of our pathway by translating science and engineering into great product marketing. This could include blog posts, case studies, collaborations with scientists, newsletters, videos, or other creative media. You will be responsible for identifying and managing any external consultants needed to enable our content output.
• Own and develop our website content and other digital assets such as LinkedIn, ensuring continuity and consistency of messaging and presentation across all platforms.
• Own and orchestrate our marketing tech stack. Identify gaps and build a marketing engine in partnership with sales.
• Communicate the value of our projects and the benefits of working with CO280 to the pulp and paper industry.
• Identify key influencers in CDR and pulp and paper. Craft and execute marketing strategies to engage them; coordinate with their marketing teams for joint marketing planning to leverage messaging and maximize reach.
• Work hand in hand with sales and project development on account-based marketing.
• Create a marketing calendar which includes strategic attendance at events and help the team secure speaking spots at strategic events if they advance business goals.
• Identify and pursue PR opportunities in service of product marketing and our strategic objectives.
• Manage multi-stakeholder processes with external PR and design agencies, external project partners, and internal collaborators.
• Activate CDR buyers in creative ways! We want you to bring your creativity and strategic brain to this project.
Qualifications
•7-10+ years of marketing experience including product marketing and communications; familiarity working directly with media, design and PR agencies.
• Exceptional writing, editing, and communication skills. You can write great press releases, blog posts, and web content. You’re a storyteller and can distill complex concepts into clear content in different voices for different audiences such as sophisticated carbon buyers, executives of pulp and paper companies, data driven prospective investors, and the broader market.
• A marketing generalist who can lead workstreams across the field, but particularly adept at product marketing and building a brand.
• Collaborative by nature and enjoy working iteratively and coordinating directly with multiple stakeholders cross-functionally to get the best result.
• You are an idea generation machine and aren’t afraid to put forward your ideas and debate them.
• You believe that marketing is a tool that serves to accelerate critical business goals so you want to understand every aspect of the business deeply. You aren’t afraid to dig in and learn the technical details.
• As a team of 1 (for now) you aren’t afraid to drive both strategy and execution. You are able to ruthlessly prioritize your time and focus on first things first.
• As a member of a small team of 11, you are entrepreneurially minded and flexible – you are self-motivated and proactive in your work style. You aren’t afraid to raise your hand.
• You have a bias for action and a high bar for quality.
• You have experience tracking and reporting on the results of your initiatives
• Appropriate technical skills: ability to manage and update WordPress website, ability to create webinars, PowerPoint design skills, LinkedIn marketing expertise.
• Background in environment, climate, clean energy, or clean tech marketing or communications is a plus.
• You are adept at connecting disparate data points and are intellectually curious. You are willing to learn + figure things out!